Strategy Lead | Group Digital | Dubai

Location: Dubai, AE

Company: Al Futtaim Private Company LLC

No two days are the same at Al-Futtaim, no matter what role you have. Our work is driven by the desire to make a difference and to have a meaningful impact with the goal of enriching everyday lives. Take our engaging and supportive work environment and couple it with a company culture that recognises and rewards quality performance, and what do you get? The chance to push the limits every single day.

As a humble family business that started on the banks of the Dubai Creek in the 1930s, Al-Futtaim has expanded to a presence in 31 countries, a portfolio of over 200 companies, and 42,000 employees. You’ll find us in industries ranging from automotive and retail, to finance and real estate, and connecting people with international names like Lexus, Ikea, Robinsons, and Adidas. Our team is proudly multicultural and multinational because that kind of diverse representation gives us the global mindset to grow and impact the people, markets, and trends around us.

Come join us to live well, work better, and be the best.

About The Role

The role will contribute to developing, communicating, executing, and sustaining digital strategic initiatives to the development of long-term Digital strategy at the Group level, based on analysis of key markets, competitor developments, technological change, and long-term consumer trends. S/he will contribute to the business planning and help to translate plans into detailed initiatives. The role will influence the strategic decision at the Group level including the development and introduction of new digital products and services. At the business level, the Strategy Lead will support in shaping the digital strategy to enable the business to deliver maximum value to consumers. The contribution and support will be based on high-quality research and analysis using the latest strategy modeling tools.

Key Responsibilities


Support the Director of Strategy and PMO in communicating and implementing the Group’s digital strategy internally and externally so that all employees, partners, suppliers, contractors, and other relevant stakeholders understand the Group-wide strategic plan and how it carries out the Group’s overall goals

Drive decision-making that creates medium-term and long-term improvement in the digital space

Establish and review key strategic priorities and translate them into a comprehensive digital strategic plan

Monitoring the execution of the strategic plan in the respective area within the group

Translate strategy into actionable and quantitative plans for the business

Provide in-depth analysis of financial, output, audience, scheduling, competitor, regulatory and operational considerations. To use qualitative and quantitative data analysis techniques. To apply analytical frameworks and strategic business models and tools. To make strategic recommendations based on the analysis

Analyzed trends across the marketplace, the impact of competition, and shifts in customer needs.

Ensure that stakeholders are fully informed about the implications of such research and monitoring

Present the analysis and recommendations to senior managers; and ensure that such presentations are effective and persuasive using a variety of techniques

Advisory and Coaching

Champion the Group-wide digital strategy

Deliver technical and consulting expertise in Digital and Technology strategy and Product strategy and


Ensure departmental/unit strategic planning projects reflect group strategic priorities

Develop strong and valued relationships with stakeholders, acting as a trusted advisor and consultant

Partner with other strategy leads and consultants to support the execution of key initiatives

Project Management

Support the overall digital PMO activities by establishing methodologies

Lead projects or modules shaping the corporate and group-level plan

Own digital dashboards, tools, and systems and ensure regular and timely updates through close coordination with digital leads within relevant areas of work

Manage the process and tools for monitoring, tracking, and reporting on the overall digital portfolio

Implement tracking and reporting tools for core digital programs

Apply standard management methods to help prioritize initiatives and anticipates issues

Monitor projects/programs progress against plan and flag delays

Identify and highlight issues that merit further investigation

Track financial and non-financial impact of initiatives and overall projects

Prepare regular reports for senior meetings and ad hoc requests/analyses

Coordinate stakeholder engagements and prepares agendas for meetings

About You

5- 10+ years’ experience in implementing digital strategy within large organizations or consultancy environments

Bachelor’s Degree

Including 3+ years of professional Project Management experience and Digital marketing

A leader in digital marketing

Substantial experience in data analysis, having a good knowledge of relevant tools and methodologies.

Sound computer aptitude, particularly with spreadsheet packages and presentation packages.

Strong report writing and editing skills

Excellent presentation skills and highly innovative and creative

Ref: NB

We’re here to provide excellent service but a little help from you can ensure a five-star candidate experience from start to finish.

Please read the job description carefully to ensure you can confidently demonstrate why this opportunity is right for you and take the time to put together a well-crafted and personalised CV to further boost your visibility. Our global Talent Acquisition team members are all assigned to specific businesses to ensure that we make the best matches between talent and opportunities. We not only consider the requisite compatibility of skills and behaviours, but also how candidates align with our Values of Respect, Integrity, Collaboration, and Excellence.

As part of our candidate experience promise, we also want to make ourselves available to you throughout the application process. We make every effort to review and respond to every application.

Interested candidates should send their CVs