Product Manager (CRM/ADTEC/Marketing) | Al-Futtaim Automotive | Dubai
Location: Dubai, AE
Company: Al Futtaim Private Company LLC
No two days are the same at Al-Futtaim, no matter what role you have. Our work is driven by the desire to make a difference and to have a meaningful impact with the goal of enriching everyday lives. Take our engaging and supportive work environment and couple it with a company culture that recognises and rewards quality performance, and what do you get? The chance to push the limits every single day.
As a humble family business that started on the banks of the Dubai Creek in the 1930s, Al-Futtaim has expanded to a presence in 31 countries, a portfolio of over 200 companies, and 42,000 employees. You’ll find us in industries ranging from automotive and retail, to finance and real estate, and connecting people with international names like Lexus, Ikea, Robinsons, and Adidas. Our team is proudly multicultural and multinational because that kind of diverse representation gives us the global mindset to grow and impact the people, markets, and trends around us.
Come join us to live well, work better, and be the best.
Job Title: CRM, Marketing and Ad Tech Product Manager
Reports to: HO Digital Product & Customer Experiences
The CRM, Marketing and Ad Tech Product Manager role will be tasked with driving the development of the right Marketing, Data and Ad Tech Automation capabilities that deliver a channels and tools portfolio that will result in sales performance, margin strength and competitive advantage in the Automotive sector in the UAE region and all AFA International businesses.
This is a critical role that will help us deliver the right infrastructure to maximise all our assets and targeting capabilities while ensuring we are delivering constantly innovative new ways to provide best in class digital & omni end to end customer experiences. Leading from the front, the right candidate will be responsible for understanding the business needs and translate it to prioritized set of requirements and business cases to secure buy in and investment from the Division and Group leadership teams and committees.
This role will use specific discipline & technical knowledge to plan and enable a strategic roadmap for agile marketing automation strategy through gathering requirements, delivering digital capabilities, ensuring business adoption and ongoing optimization. Using data analytics and research on most advanced capabilities in this arena will ensure that the AF Automotive division digital aspiration and needs are met with an ongoing role to drive continuous improvement beyond the completion of the initial uplift delivered in sales results.
This role will work in a fast-paced environment, and collaborate with cross-functional teams, and business stakeholders, to define our digital capabilities’ priorities & roadmaps. In this role, the right candidate will be responsible for gathering requirements, generating ideas, developing appropriate business cases and prioritizing our scaling and automation tools arsenal according to the strategic direction of AF Automotive Division & AF Group. The role will be responsible also for forecasting the growth opportunities associated with the Digital & CX vision, executing its delivery, and evangelizing capabilities adoption across the business within the area of focus.
Operate within the framework and operating model of the Digital Product & CX as part of the Customer Centricity Centre of Excellence that can service and support all brands within the Automotive division
In time, lead and manage the Marketing Automation platforms lifecycle and development processes
Drive division initiatives and identify new areas of opportunities to elevate the company globally.
Communicate the Marketing, CRM & Ad Tech strategy and drive the different teams to the common goal
Collaborate with business stakeholders to define the roadmap and corresponding go-to-market strategies of all new platforms
Manage and coordinate cross-product dependencies across the Automotive division ensuring duplication of effort and wastage of budgets is eliminated
Define quarterly strategic plans and review execution to previous, quarterly plans with stakeholders and executive management
Evangelize the benefits to new feature capabilities, and educate stakeholders and internal teams on how they could be best used in their verticals of focus
Work with sales teams in pre-sales, sales & after sales technical and go-to-market discussions and prioritize roadmap and deliverables of enabling technology
Work with team members, other delivery leaders, team leaders, program managers and stakeholders, to identify / manage cross-organisational dependencies and remove any impediments from the team while promoting self-management and individual accountability.
Organise and facilitate sprint planning, daily stand-up meetings, reviews, retrospectives, demonstrations and other required meetings.
Foster a team culture of innovation, creativity and thinking outside-the-box while adhering to architectural, governance, best practices and change guidelines.
Track and communicate team velocity and sprint/release progress.
Ensure the team is practicing the core delivery principles of collaboration, prioritisation, team accountability and visibility.
Effectively listen to the teams’ opinions/suggestions and empower the team to take ownership.
Manage prioritisation and trade-offs among customer experience, technical constraints and business drivers
Develop a deep understanding of our customers: their problems, their needs, their desires and use it to improve the experiences we deliver across all business units through enabling technology
Innovate, lead the industry and ensure we stay ahead of competitors in product features
Identify opportunities for key initiatives to enhance the customer experience and improve the customer experience
Partner closely with Analytics to own and analyse division and product metrics: retention, monetisation, virality and engagement to report on variances and make product or operational recommendations
Qualification, experience, & skills:
Suitable university business qualification (Min Degree level)
Expert knowledge and experience in Marketing Tech & Automation platforms
Expert understanding of marketing (especially digital) channels, tools, solutions and data.
Expert understanding and knowledge of Marketing, CRM, eCommerce, Digital, CRO and Online Analytics and the tools landscape
Expert in Marketing Performance, Automation and Personalization tech solutions and vendor selection
Candidates who are considered for this role should have demonstrated a high-level of Commercial Acumen, Clear strategic thinking and have the ability to quickly create constituency and influence at a senior level.
A track record of standing up for the customer; challenge the status quo; tenacious and resilient in the pursuit of customers best interests
Up to date with customer best practice, insight and tooling to ensure we’re making the right decisions both now and for the future
Experience as a true believer and practitioner in the power of test & launch, the value of scientific evidence-based learning and accumulated incremental wins
5+ years of experience in Customer Experience and product management
3+ years of experience with digital technologies
Experience managing customer centric and data led development practices across several teams
Experience managing both onsite and remote product and development teams
Ability to communicate with executive stakeholders on future value and past execution
Bachelor’s Degree in Marketing or Technical field, and/or technical leadership role preferred
Excellent written and verbal communications skills to communicate new product developments to stakeholders
Excellent analytical and problem-solving skills when determining how to best solve market challenges
Desire to work in a fast-paced in environment
Ability to self-manage and self-motivate
Demonstrable success managing the delivering of technology-based projects using agile methodology
Experienced AGILE design and delivery
Substantial experience in managing and leading project teams
Exceptional client and partnership stakeholder and relationships
Broad technology experience, awareness of current technology trends and a sound understanding of contemporary software engineering practices and behaviours.
Exceptional planning and organisational skill
Strong communication and influencing skills
Quality and result orientated
Commercial and cultural awareness
Interpersonal effectiveness and relationship building in multicultural environment
Leadership and Team building
We’re here to provide excellent service but a little help from you can ensure a five-star candidate experience from start to finish.
Please read the job description carefully to ensure you can confidently demonstrate why this opportunity is right for you and take the time to put together a well-crafted and personalised CV to further boost your visibility. Our global Talent Acquisition team members are all assigned to specific businesses to ensure that we make the best matches between talent and opportunities. We not only consider the requisite compatibility of skills and behaviours, but also how candidates align with our Values of Respect, Integrity, Collaboration, and Excellence.
As part of our candidate experience promise, we also want to make ourselves available to you throughout the application process. We make every effort to review and respond to every application.
Interested candidates should send their CVs