Digital Marketing Manager | Global Aftersales Automotive | Dubai

Location: Dubai, AE

Company: Al Futtaim Private Company LLC

No two days are the same at Al-Futtaim, no matter what role you have. Our work is driven by the desire to make a difference and to have a meaningful impact with the goal of enriching everyday lives. Take our engaging and supportive work environment and couple it with a company culture that recognises and rewards quality performance, and what do you get? The chance to push the limits every single day.

As a humble family business that started on the banks of the Dubai Creek in the 1930s, Al-Futtaim has expanded to a presence in 31 countries, a portfolio of over 200 companies, and 42,000 employees. You’ll find us in industries ranging from automotive and retail, to finance and real estate, and connecting people with international names like Lexus, Ikea, Robinsons, and Adidas. Our team is proudly multicultural and multinational because that kind of diverse representation gives us the global mindset to grow and impact the people, markets, and trends around us.

Come join us to live well, work better, and be the best.

Digital Marketing Manager | Global Aftersales Automotive | Dubai

About the Position:

We are currently looking to recruit an experienced Digital Marketing & eCommerce Manager in Dubai. Reporting to the Head of Service Marketing, you will be responsible for executing digital campaigns/offers in line with the GAS marketing strategy to maximise enquiries, sales, retention and loyalty for the Global Aftersales business divisions. You will implement and manage the Ecommerce B2C & B2B platforms for Aftersales products (Service, Parts, Tyres, Battery and Car care products), building a dedicated annual digital strategy and action plan to drive traffic and sales.

Specifically, your key responsibilities are as follows:

Commerce Projects:

Deliver on assigned tasks & responsibilities based on Project plan, needs and requirements

Proactively identify any process improvements to accelerate the project delivery within and beyond immediate scope.

Commerce Platforms Management:

Monitor B2C/B2B e-commerce platforms’ business performance

Monitor digital KPIs on daily basis and implement C/M when required

Monitoring and updating product content in collaboration with business divisions, product & pricing team

Implement best practices for content creation, maintenance, and new product listings.

Digital Marketing (Planning & Analysis):

Support Head of Service Marketing in developing future digital strategy for Aftersales products

Act as a key point of contact for the media agency (PHD) with a focus on increasing buying efficiency

Responsible for digital marketing campaigns, including SEO/SEM, display and social media advertising

Measure and report performance of all digital marketing campaigns and assess against goals. Draw insights and present results clearly to facilitate sound decision making on next steps

Plan, execute and measure experiments and conversion tests

Identify trends and insights, and optimize spend and performance based on the insights

About You:

The ideal candidate for this role should possess the following qualifications, knowledge and skills:

Minimum Qualifications and Knowledge:

Suitable business qualification (Degree level).

Expert knowledge of Digital Marketing practices (including Digital Media), and thorough knowledge of Web Analytics, CRM and CX.

Strong knowledge of the eCommerce space including competitive strategies, product development, consumer research, usability best practices and industry trends.

Minimum Experience:

Minimum of 8 yrs. of eCommerce and Digital Marketing experience with a mininum of 3 years in the Middle East (Automotive Marketing experience preferred but not essential).

Possessing a strong knowledge of the eCommerce space including competitive strategies, marketing strategies, product development, consumer research, usability best practices and industry trends.

Job-Specific Skills:

Experience in marketing cloud software and Digital Analytics Tools

Experience in using a variety of CMS platforms and tools

Experience in managing Social CRM platforms and activations.

Experience in creating cross channel digital campaigns.

Strong communication skills (written and verbal)

Analytical and problem-solving skills

Planning and execution

Ability to self-manage and self-motivate

Ability to multi-task, prioritize and successfully meet deadlines while maintaining attention to detail

Behavioural Competencies: Strong self-motivator, Execution, Proven leadership skills, Relationship Building, Influencing, and Communication.

We’re here to provide excellent service but a little help from you can ensure a five-star candidate experience from start to finish.

Please read the job description carefully to ensure you can confidently demonstrate why this opportunity is right for you and take the time to put together a well-crafted and personalised CV to further boost your visibility. Our global Talent Acquisition team members are all assigned to specific businesses to ensure that we make the best matches between talent and opportunities. We not only consider the requisite compatibility of skills and behaviours, but also how candidates align with our Values of Respect, Integrity, Collaboration, and Excellence.

As part of our candidate experience promise, we also want to make ourselves available to you throughout the application process. We make every effort to review and respond to every application.

Interested candidates should send their CVs