Digital Manager | Watsons | Dubai, UAE

Location: Dubai, AE

Company: Al Futtaim Private Company LLC

No two days are the same at Al-Futtaim, no matter what role you have. Our work is driven by the desire to make a difference and to have a meaningful impact with the goal of enriching everyday lives. Take our engaging and supportive work environment and couple it with a company culture that recognises and rewards quality performance, and what do you get? The chance to push the limits every single day.

As a humble family business that started on the banks of the Dubai Creek in the 1930s, Al-Futtaim has expanded to a presence in 31 countries, a portfolio of over 200 companies, and 42,000 employees. You’ll find us in industries ranging from automotive and retail, to finance and real estate, and connecting people with international names like Lexus, Ikea, Robinsons, and Adidas. Our team is proudly multicultural and multinational because that kind of diverse representation gives us the global mindset to grow and impact the people, markets, and trends around us.

Come join us to live well, work better, and be the best.

Job Title:            Digital Manager – Watsons

Division:             Retail

Role purpose

The Digital Manager is a senior management capacity to build and drive the e-com business on all Watsons MENA e-com platforms. The role will drive commercial & digital marketing plans for all Watsons online platforms including websites, applications, loyalty program that is a mandate by Watsons Group Principal. The e-com business accounts for 20% of total business of Watsons in MENA. It is critical for the business continuity and franchise agreement aligned to ensure proper channels for the business in MENA.

Watsons MENA is the first franchise in MENA region of Watsons Group. The job holder will be dealing with stakeholders at different business levels to align with the promotions, strategies for the e-com platforms that relate to promotion, markdowns, online sales channels, etc. Stakeholders include Al-Futtaim (Planning, Marketing team, Outsourced digital marketing agencies); Watsons Group (counterparts in e-com division & Chief Information Head & Watsons MENA (Trading Managers, Operations Managers, Store Managers).

The job holder will be responsible for collaborating with cross functional partners to manage all aspects of the eCommerce business including business planning, content strategy, promotional campaigns, website design, user experience, customer service, web analytics and technologies.

Key Role Specific Accountabilities

Strategic Ecommerce Plan

Oversee all aspects of strategic ecommerce plan including delivery of topline sales. Combine expertise in sales, marketing, technology and management to deliver a superior brand and shopping experience for all customers.

Digital Development

Manage relationship with UX/UI Digital development team to enhance overall user experience, including site navigation, content development, checkout funnel, reporting and promotional campaigns

Planning & Execution of Ecommerce Strategy

Be a key component in developing the effective planning and execution of an ecommerce strategy, working cross-functionally with stakeholders to ensure QA and timely publishing of all web content.

Develop and execute Ecommerce solutions

Develop and execute creative ecommerce solutions for new and existing markets.

Integrated campaigns

Direct external/internal agency to deliver integrated campaigns that will deliver an increase in conversion rates, overall order size and managing margin performance across a variety of product lines.

Management of Internet Marketing solutions, social media integration, SEOs

Manage Internet marketing solutions, social media integration, SEO and other monitoring methodologies and analytics.


Manage and devise forecasts and demand for all online trading events and BAU.

Promotional plan & drive awareness

Work closely with Marketing and Buying to formulate the promotional plan and awareness drive.

Innovation & process optimization

Provide innovation and process optimization initiatives such as implementing ecommerce software and other industry best practices.

Be confident with launching full ecommerce solution in new markets.

The Candidate

Education: Degree level

Minimum Experience and Knowledge:  7+ years in Ecommerce

Seasoned professional in the Beauty digital retailing market, B2B and B2C experience a plus.

Extensive knowledge of ecommerce technologies and tactics, advanced analytics.

A self-described data wizard able to interpret data and draw conclusions to implement new ecommerce strategies.

Proven leader with experience both managing external and internal teams and execution of large eCommerce projects.

Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives.

We’re here to provide excellent service but a little help from you can ensure a five-star candidate experience from start to finish.

Please read the job description carefully to ensure you can confidently demonstrate why this opportunity is right for you and take the time to put together a well-crafted and personalised CV to further boost your visibility. Our global Talent Acquisition team members are all assigned to specific businesses to ensure that we make the best matches between talent and opportunities. We not only consider the requisite compatibility of skills and behaviours, but also how candidates align with our Values of Respect, Integrity, Collaboration, and Excellence.

As part of our candidate experience promise, we also want to make ourselves available to you throughout the application process. We make every effort to review and respond to every application.

Interested candidates should send their CVs